The term casino refers to a gambling establishment that allows people to play a variety of games for real money. In the United States, casinos are regulated by state law and have to meet certain requirements in order to be licensed. This includes having the right amount of security guards to protect guests and ensuring that the casino adheres to the rules set by the state. Casinos also have to meet minimum capital requirements.

According to a study by Gemini Research, the largest percentage of casino gamblers preferred to play slot machines. Card games, such as blackjack and poker, accounted for 30% of the preference, while table games (like roulette and craps), sports/race gambling and keno were less popular with only about 6% of the gamblers.

Casinos use high-tech surveillance systems to monitor every table, window and doorway. Some casinos have cameras that act like an eye-in-the-sky, while others can adjust their focus to look for specific suspicious patrons. Casinos are also able to track player activity, and comps—free goods or services—are usually given out to loyal players. This may include free hotel rooms, meals, tickets to shows and even limo service and airline tickets.

In addition to offering a wide range of gaming options, many casinos are perfect venues for weddings, corporate retreats, conferences, family reunions and group luncheons. A casino that can pursue events and group business will be well-positioned for long-term success. Cvent’s Event Marketing tools can help you target this audience by providing prominent exposure for your casino on search ads in similar areas and sister markets, at the exact time planners are researching solutions.