When it comes to epic crime dramas, Casino may very well be the best of all time. Directed by Martin Scorsese, it paints a vivid picture of the corrupt web that centered around gambling in Las Vegas in the early 1990s, with tendrils reaching into politics, unions, and mob influence from both Chicago and the Midwest. With a starring role from Robert De Niro and Sharon Stone, this movie has a lot to offer any fan of mafia movies or just good ol’ entertainment in general.

Casino players are, on the surface, a pretty diverse group. From the big-bettors that walk in with confidence expecting to win, to those trying to make back what they lost, there is a common element among them all – they have fun! With music blaring and coins clinking, it’s easy to get lost in the merriment. However, there is a fine line between having a great time and going overboard.

There is a lot that goes into creating a great casino experience for your guests. With so much competition in the market, casinos need to find a way to differentiate themselves from their peers. With the right marketing, your casino can grow from a middle-of-the-pack competitor to an industry leader.

As you consider your casino marketing strategies, here are some tried-and-true methods that are sure to boost business and build trust with your audience.