Whether your grandmother likes to take weekend bus trips to the local casino with her friends, or you’re a fan of trying your luck in the opulent halls of Las Vegas, casinos are designed to make people feel happy. The lights, sounds and energy create an atmosphere that is hard to resist. People laugh with each other, chat with strangers and try their luck at a game of poker or blackjack. The music is upbeat, the drinks flowing and the adrenaline pumping. There’s no telling when the next big win will happen.

But, while casinos are designed to make people feel good, they’re also businesses that aim to turn a profit. To do this, they have a variety of built-in advantages that ensure the house will always win. Depending on the rules and strategy, these advantages can be minimal or significant, but they’re there.

That’s why it’s important for a casino to promote responsible gambling and offer features such as self-exclusion tools, deposit limits and reality checks. It’s also crucial to have a solid customer support system that is available 24/7, via email, live chat and phone. Fast, efficient customer service will improve the user experience and increase trust in your brand. Ultimately, these strategies will help casinos compete with other casinos and attract group business in their markets.