There’s something opulent and exciting about walking into a casino. The bright lights, the smell of fresh coffee and the sounds of pennies dropping (even though coins stopped being used a long time ago) are designed to lure people in and keep them there. However, it’s not all a bunch of smoke and mirrors. Casinos have been cleverly designed to take advantage of human psychology and make you gamble as much as possible.

While some of the more obvious methods like free drinks and comps are important to entice people to your casino, there are other more subtle techniques that casinos use to keep you there longer. For example, the way a dealer shuffles and deals cards, or where the betting spots are on a table follow certain patterns. If someone deviates from these expected movements, it’s easier for security to spot them and remove them from the premises.

Another method casinos employ is the use of colors. Red is a popular color choice as it has been found to stimulate the senses and increase play. Casinos also avoid putting any clocks on their walls as they want you to lose track of the passage of time. This will prevent you from realizing that it’s almost time to go to the bathroom or that the restaurant closes in 30 minutes.

Besides the opulent gaming offerings, many casinos have other amenities such as luxurious hotels, cutting-edge technology, flexible event and entertainment spaces and award-winning restaurants. These unique features should be highlighted in your marketing strategy to attract people to your casino.