With corruption and greed as its central themes, Casino isn’t one of Scorsese’s more lighthearted movies. However, the story is still compelling because of its well-defined characters. It’s a movie about people mired in violence and treachery, but it ends with each character getting their just desserts. Robert De Niro and Sharon Stone are great in their roles as Nicky Santoro and Ginger McKenna, respectively. And Joe Pesci adds much-needed tension to the film.
In order to increase profits, casinos need guests to play longer and take more risks. They reward frequent visitors with comps, which are free goods and services like hotel rooms, restaurant meals, tickets to shows or even limo service and airline tickets. Casinos have elaborate surveillance systems that allow security personnel to watch every table, window and doorway at the same time. They can also adjust their focus to monitor specific patrons.
Another way casinos make money is by attracting group business from the local community. They advertise the fact that they offer a variety of games to appeal to groups of women, for example. They may also promise that the jobs created by the casino will be a good fit for the local workforce.
Regardless of how the casino makes its money, it is important to understand what drives their audience. While demographics provide valuable information, it doesn’t tell you why a group of women are standing outside your casino. They could be on a work trip with an hour to kill, or they could be there celebrating a bachelorette party for their friend.